Brand workshop
WHAT I DO
I work with design agencies by implementing or strengthening their strategic offering in conjunction with their design services. I also work with individual companies, particularly start up's and SME's by offering an affordable and accessible 'big agency' brand service.
Brand Strategy, Creation and Positioning:
- Audit, research and competitor review
- Brand workshop to unearth your unique truth, purpose and values
- Understanding your target market; their 'world' and their expectations
- Creation of Brand Blueprint document; your brand 'bible'
Brand Identity:
- Sourcing the best creative partners
- Creation of your brand ID; look-and-feel and tone of voice
- Project management through to final delivery
Brand Implementation - bringing the brand to life through visual and verbal collateral
- Brand planning
- Implementing the brand through your brand touch-points; website, social media, corporate literature, marketing materials etc in a coherent and compelling way
- Social media strategy
New Business Strategy:
- Creating quant and qual strategies in line with your brand blueprint and business goals
- Integrating new business and social media campaigns
- Compelling mailers and 'thought pieces' to inspire customers and create fans
